“Sport” is a music video by Apache 207, released as part of the “Kapitel IV Teil 1/2” project. The song was produced by Jumpa, and the music video was created in collaboration with done with.berlin. The creative concept for the video was developed by Volkan Yaman and Allan Anders, with Christoph Varga directing and Volodymyr Ivanov serving as the director of photography. The editing was done by Tom Kaufhold, with Tema Stretovych from exit.studio.berlin handling the grading, and Mind and Image providing the CGI.
The video opens with a wide shot of a city skyline, and then cuts to a close-up of Apache 207 as he starts to rap. The camera follows him as he moves through the city, with shots of him on a rooftop, in a tunnel, and on the street. The video also features a group of dancers who perform choreographed routines, adding a visual element to the performance. The lighting in the video is particularly striking, with bright neon colors creating a futuristic, otherworldly atmosphere.
The lyrics of “Sport” describe the experiences of a young person in the city, with Apache 207 rapping about fast cars, partying, and the pursuit of success. The song’s title is a reference to the idea of life as a competitive sport, with the lyrics urging listeners to strive for greatness and never give up.
The music video is an impressive piece of visual storytelling, with the camera work and editing creating a sense of movement and energy that matches the song’s fast-paced rhythm. The use of CGI and neon lighting adds a modern, almost science-fiction feel to the video, creating a unique visual style that sets it apart from other music videos. The inclusion of dancers in the video also adds a sense of dynamism and excitement, making it feel like a true performance rather than just a static visual accompaniment to the song.
Overall, “Sport” is an impressive music video that showcases Apache 207’s talent as a rapper and performer, as well as the creativity and vision of the team behind the video. With its striking visuals and memorable lyrics, the song and video are sure to resonate with fans of modern rap and hip-hop music, and demonstrate the power of music as a form of creative expression.